Roadmappy vs Unwrap
Unwrap prices and features checked on October 20, 2026.
The quick verdict
Roadmappy
- Best for
- SMB and mid-market B2B teams that want self-serve setup, a public price and roadmaps
- Pricing
- Free Starter; Intelligence $300 a month, Intelligence+ $750 a month, flat per workspace with unlimited users (15% off yearly)
- AI
- Six-stage signal engine on every paid plan: filters noise, extracts problems, verifies quotes, groups in any language, ranks
- Calls
- Own notetaker joins Zoom, Google Meet and Microsoft Teams calls; recordings can be uploaded too
- Roadmaps
- Now / Next / Later plans with board, timeline, list and calendar views, on every plan
- Hosting
- Hosted in the EU, built in Switzerland, GDPR
Unwrap
- Best for
- Large B2C and B2B companies with high feedback volume across reviews, social, support and surveys
- Pricing
- Custom by feedback volume and integrations, from $24,000 a year; never per seat
- AI
- Auto Tagger with a generated hierarchical taxonomy, AI Assistant Q&A, real-time alerts and digests
- Calls
- No own bot; imports Zoom, Gong, HubSpot sales meetings and Aircall
- Roadmaps
- None; Linked Actions create Jira, Asana or Linear tickets
- Hosting
- Hosted in the US; an EU option not listed. SOC 2 Type II, HIPAA
Feature by feature
| Feature | Roadmappy | Unwrap |
|---|---|---|
| Pricing | ||
| What you pay for | A flat price per workspace, never per seat | Feedback volume and integrations; never per seat |
| Starting price | Free Starter; Intelligence $300 a month, Intelligence+ $750 a month (15% off yearly) | From $24,000 a year (contact sales) |
| Prices on the website | Yes | Starting price only; contact sales |
| Free plan | Starter: plans, roadmaps and events, no AI | 30-day trial |
| Unlimited users | Yes | Never charged by seat |
| Sources | ||
| CRM and help desk | HubSpot, Salesforce, Intercom and Zendesk on Intelligence+ | Zendesk, Intercom, HubSpot, Salesforce and many more |
| Own meeting notetaker | Own notetaker for Zoom, Google Meet and Microsoft Teams | No own bot; imports Zoom, Gong, HubSpot meetings, Aircall |
| App Store and Google Play reviews | App Store and Google Play | Plus Amazon, Trustpilot and Google Maps |
| Voting portal | No | Not listed |
| AI analysis | ||
| Automatic feedback extraction | Yes | Auto Tagger with a generated taxonomy |
| Exact quotes linked to the source | A quote is kept only if it appears word for word in the source, with a link back | Not listed |
| Feedback in any language | Grouped across languages; originals kept, translations shown | One model across languages, by its own account |
| Chat with cited sources | Yes | AI Assistant Q&A; citations not stated |
| Scheduled reports | Yes | Digests |
| How AI is paid for | Included: 50,000 or 150,000 AI credits a month | Included in the contract; no separate metering found |
| Planning | ||
| Roadmaps | Now / Next / Later: board, timeline, list and calendar | Linked Actions create Jira, Asana or Linear tickets |
| Evidence on roadmap items | Yes | No roadmap; linked tickets track how complaints change |
| Platform | ||
| MCP server | Yes | Read-only |
| EU hosting | Hosted in the EU, built in Switzerland | Not listed |
| Setup | Self-serve: connect a tool or two, first ranked feedback the same day, no taxonomy | Sales-led and white-glove; full onboarding within 3 weeks |
Unwrap facts come from its own website, pricing page and help centre, read on October 20, 2026. Prices are in USD as the vendor shows them. Plans and prices change, so check before you buy.
Where each one is stronger
- A free plan and a public $300 a month, instead of $24,000+ a year and a sales cycle.
- Roadmaps in the same tool, with the evidence on every card.
- Its own notetaker, and hosting in the EU.
- Self-serve setup with ranked feedback the same day, instead of about three weeks of onboarding.
- Very broad B2C connectors: Amazon, Google Maps, social, Shopify and data warehouses.
- Built for enterprise volume, with per-theme sentiment and real-time alerts.
- Responder and SupportIQ for support teams, plus its own surveys.
- SOC 2 Type II, HIPAA, Fortune-100 customers and no per-seat pricing.
Which one should you pick?
- You’re a B2B team whose feedback lives in CRM, support and calls.
- You want to start today without a contract.
- You want the roadmap next to the insight, hosted in the EU.
- You’re a large consumer brand with reviews on Amazon, Google Maps and social.
- Your support team wants AI reply drafts and real-time alerts.
- You need HIPAA and have the budget for an enterprise contract.
Moving over from Unwrap
- 01
Connect your tools
Connect the tools your customers already talk in: your CRM, help desk, Slack, app stores or calls. No exports and no taxonomy to set up first. Unwrap keeps running meanwhile.
- 02
Let it read the history
Roadmappy reads the records in each source, filters the noise and groups the real problems into one ranked list. The first prioritised feedback is usually ready the same day.
- 03
Turn feedback into plans
Turn a feedback item into a Now, Next or Later card in one click. The card keeps the quotes and signals behind it, so the reason stays with the work.
- 04
Compare side by side
Put the top of Roadmappy’s ranked list next to what Unwrap shows you. Keep the one that tells you more about your customers.
Questions, answered.
Is Roadmappy a good Unwrap alternative?
For SMB and mid-market B2B teams, yes: similar automatic analysis, plus roadmaps and its own notetaker at a public price. For high-volume B2C feedback across reviews and social, Unwrap has far more connectors.
How much does Unwrap cost compared to Roadmappy?
Unwrap is custom, starting at $24,000 a year, based on feedback volume and integrations, and never per seat. Roadmappy starts free, with Intelligence at $300 a month and Intelligence+ at $750 a month, flat with unlimited users.
Does Unwrap have roadmaps?
No roadmap was found. Unwrap’s Linked Actions create tickets in Jira, Asana or Linear and track how complaints change afterwards. Roadmappy turns a feedback item into a Now, Next or Later card that keeps its evidence.
How long does setup take?
Unwrap is sales-led, with full onboarding within 3 weeks. Roadmappy is self-serve: connect a tool or two and the first prioritised feedback is usually ready the same day.
Other comparisons
Unwrap is a trademark of its owner. Roadmappy isn’t affiliated with or endorsed by Unwrap. If something here is out of date, tell us and we’ll fix it.